Mindframe

Here’s one way in which all that talk about big-city glamor may be backed up by fact. Statistically, large cities yield a far higher number of patents and inventions than towns or suburbs. At first glance, there may seem to be an obvious reason: a higher headcount means a higher total output. Surely, the two would increase proportionally. However, according to theoretical physicist Geoffrey West, the truth is more complicated—and more interesting. According to Steven Johnson in Where Good Ideas Come From , West’s research showed “the average resident of a metropolis with a population of five million people was almost three times more creative than the average resident of a town of a hundred thousand.” In other words, it wasn’t just an overall rise in creativity, but a rise among individuals as well. So, what’s going on? Researchers from MIT Media Laboratory’s Human Dynamics Lab think they know the answer. Their work indicates that greater population density leads to higher rates

Last time you pulled up to a gas pump, you had to make a choice. That choice consisted of 87% with ethanol, Regular, or Premium. It’s a choice you’ve made thousands of times. In fact, far beyond the gas pump, you’re asked to make that very same kind of “good, better, best” decision over and over again, whether you’re picking airplane seats or breakfast cereal. It seems to make sense: in a fast-changing world where the options seem to multiply every day, there is something comforting about “good, better, best” as an easy navigation tool. Your brain adapted so well to this strategy, it’s likely you don’t even think about it. It’s just another heuristic, just another way the brain conserves energy by employing a rule of thumb that spares you from thinking too hard. Why not bring it into the cereal aisle? Marketers hit upon this tactic years ago. It seems like a hugely successful move for anyone who wants to take advantage of the brain’s natural tendency towards fuel conservation, o

What is the most practical method for generating creativity? Despite our growing understanding of those neural processes, that question haunts every scientist, writer, artist, filmmaker, athlete, inventor, and any other person hoping to make something great. Much has been written about the connection between creativity and what’s called the default network: the mental mechanisms associated with mind wandering and daydreaming. The default network is the soup de jour. This might be because there is something inherently alluring about the idea of epiphany, that bolt-out-of-the-blue inspiration seen as the mind fruit of spontaneous genius. What doesn’t get as much airtime is the role of domain knowledge—that is, the breadth and depth of your familiarity with a given field, including the contents of your associative memory and the sum total of your practice regime. One of the best-known epiphany stories occurred around 1666 when Sir Isaac Newton was allegedly conked on the h