The Seinfeld Productivity Problem, and the Power of "Nothing"
When you think about Seinfeld, it's likely you think of his perpetually rerun TV show by the same name. His comedy was built on seemingly offhand observations, which came off as effortless but belied an incredible amount of hard work. Love it or hate it, Seinfeld's sitcom "about nothing" reportedly managed to earn him a cool 267 million dollars in 1998 alone, according to James Clear—and it turned him into an icon. Bee Movie aside, his name still carries a certain cachet. For instance, perhaps you've heard of the Seinfeld Productivity Program? James Clear quotes software developer and aspiring comedian Brad Isaac about a chance encounter in a comedy club, wherein Isaac had a chance to ask advice from the comedy legend and future animated bee himself: He said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day. He told me to get a big wall calendar that has a whole year on one page and han...