In the War on Truth, A New Weapon
“Falsehood flies, and the truth comes limping after it,” wrote Jonathan Swift in 1710. Variations of the saying, including the punchier "A lie gets halfway around the world before the truth has a chance to get its pants on,” have been ( likely incorrectly ) attributed to everyone from Winston Churchill to Mark Twain, but the timeless truth remains: it’s amazing how catchy an outright falsehood can be. Since at least the days of the newspaper wars between Joseph Pulitzer and William Randolph Hearst, on some level less-than-scrupulous media outlets have understood that our faster, more reactive brain systems bias us towards internalizing more emotional, good-vs-evil stories—especially when the “good” and “evil” in question align with our own prejudices. For instance, in the late 1890’s, Hearst’s papers whipped up a frenzy of anti-Spanish sentiment, characterized by unproven claims, propaganda, and bold-faced lies. “When the USS Maine exploded and sank in Hava...