General Custer, Bath Mats, and Moths
When General George Armstrong Custer made the ill-fated decision to charge his 700 troops into the heart of the Lakota Nation on June 25 th 1876, it represented a pretty steep learning curve for the General—steep and deadly. Neuroscientists know that extreme events that end in failure will create memories that tend to stick with us. Since your brain is built to keep you alive, it recruits your hippocampus and amygdala to remember those moments that put you at risk in the hope that you will recognize the same pattern and avoid it in the future. That is, of course, if you manage to live through the situation the first time around. Each of us can witness a whole host of these events. Car crashes, break ups, bad weekends in Vegas—you get the idea. Your brain makes those kinds of memories available to you at all times, unlike your misplaced hotel room key or the new password for your Amazon account. A moth, on the other hand, does not seem to have the benefi...